Renting in London made simple

4.9 from 1012 reviews

Renting a new home is a big life move that needs to be done correctly.

Choosing an estate agent who cares about its residents as much as it does landlords is important. Making your move a good one, is at the top of our priority list. We ensure everyone we deal with experiences the very best in service and advice and we love doing so.
Check out our Google Reviews, and you'll see we don't just talk the talk when it comes to helping you rent successfully. Because at the end of the day, if you're happy, we're delighted. And life is better when everyone feels happy.
If you're thinking of renting in North or East London and have any questions about how to do it successfully, give us a call.

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Guide to Renting

A concise step by step guide to renting a
property successfully.

1

Getting a rough idea on bills

Knowing how much a property will cost to rent, is the biggest portion of the cost involved but, there are other costs to factor in that often aren’t considered because it’s hard to get the answers. Checkout comparison sites like moneysupermarket.com, to get an idea of monthly costs of bills. Check out the EPC to assess the property’s efficiency.

2

Find out the council tax band

Knowing the council tax band will help you get the cost of your monthly council tax bills. If you’re a single person, you’ll be entitled to a discount on the cost of your council tax. Be sure to inform the council that you’re a single resident.

3

Broadband speeds, mobile connectivity & cable

In this day and age, we know how important it is for you to stay connected. However, it’s often only after you move in, you realise that your mobile network is terrible and your broadband speed is far too slow to get your work done effectively. Get your free property report by giving us a call, or find it attached to any of our listings!

4

How do referencing agencies reference tenants?

Residents need to earn 2.5x the annual rent (combined for multiple residents). Alternatively, you can provide a UK based guarantor who needs to make 3x the annual rent. Paying 6 months rent in advance if you’re able to do so, may negate the requirement of a guarantor if you don’t meet the affordability ratio but this is subject to agreement from the landlord. Freelancers need proof of earnings for up to one year.

5

Reserving a property

To reserve a property you’ll probably be asked for a holding deposit of the monetary equivalent of one week’s rent, once your offer has been accepted. This is to secure the property for you while agreements are being drawn up, but it’s still subject to satisfactory reference/s. The fee is deducted from the total deposit taken with the first month’s rental.

6

What deposit do I have to pay

As a general guide, the deposit is 5 weeks’ rental and is taken along with the first month’s rental. (this can be six weeks if the annual rental amount exceeds £50,000). You’ll get full details of this in a statement from your letting agent.

7

Make sure you can get a permit, if you need one

It might not be possible to get a residents permit for your car, if the new development of apartments is a car free zone. Many new home developments no longer offer an allowance for residents’ car permits with local councils. Check this prior to agreeing a new rental, if you require one.

8

Can I have a pet?

This is subject to a landlord being happy to accept your little loved one. Many landlords are happy to accept pets and some aren’t. This is generally on a case by case basis. Save time by asking the agent whether the landlord of the property you are interested in, would accept your pet or not.

9

Making changes to a rental property

Ask first. Before making any changes to a property, get permission from the landlord first. In most instances, the landlord will allow changes to be made, as long as the changes are ‘made good of’, prior to you vacating the property. Every new rental property will have an inventory report showing the condition of that property upon a new tenant moving in. Ensure the property is left in the same condition upon you vacating, to ensure no deductions are made from your deposit.

Tenant Charges

Fair - Upfront - Honest

Depending upon your circumstances, the following schedule shows the range of fees (including VAT) that may apply before moving into a rental property:

Security/Tenancy Deposit

Allow for an amount equal to five weeks’ rent. (or six weeks for annual rent that exceeds £50,000). In an AST (Assured Shorthold Tenancy) agreement, it will confirm that the security/tenancy deposit will be registered with the government-approved scheme. We use the Tenancy Deposit Scheme.

Changes to the tenancy agreement

£50.00 – Changes requested after Tenancy documentation has been signed, this includes; replacement tenants and permission to keep pets at the property…

Holding deposits

A holding deposit is the money you would need to pay to record your interest in the property when your offer is accepted and while references are being processed.
The amount is the equivalent of one weeks’ rent - If references prove satisfactory, the holding deposit is offset against the security/tenancy deposit.
Note: It could be that any holding deposit paid may be kept but only for the following reasons: providing false or misleading information; failing a right to rent check; withdrawing from the property (unless the landlord has acted in such a way that the tenant couldn't reasonably be expected to wish to proceed with the tenancy).

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Early tenancy termination

If you wish to end your tenancy earlier than the signed agreement, it would be subject to the agreement of the landlord. This is as loss in rent to the landlord and reasonable cost for early termination have to be taken into consideration, when asking to terminate the contract.

Request Maintenance

Report a maintenance request, anytime, from anywhere.

Residents of our managed homes can use the below form to report all maintenance issues directly to us and our trusted local tradespersons.

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Frequently Asked Questions

Renting a Property

Amira Violet

21 days ago

We’ve had a really positive experience renting through Location Location. As a young family, it felt like many agents would have overlooked us, but Kristina took a chance on us and we’re so grateful she did! Since then they’ve been great — friendly, helpful, responsive, and genuinely easy to deal with. Definitely not your stereotypical estate agent! We've loved living in one of their properties, so would happily recommend them to anyone looking to rent.

Matt Hepburn

14 days ago

Highly recommended. A really well-drilled, expert and friendly team. I had an exceptionally efficient and reassuring housebuying experience (as a first-time buyer), with instant access to the team and informed guidance throughout. Anna in particular helped oversee the entire process and supported by Ella, Oisin and Lauretta, formed a brilliant team. And on a personal note, they are all super warm, genuine, friendly and positive to deal with - which really sets them above and made it a really supportive experience throughout, right up to picking up my keys - so I can see how this would be of real benefit and reassurance to a seller too. A big cheers to an excellent team and a job well done.

William Garrett

19 days ago

Fantastic experience selling our house through LL. Anna is an icon of Stoke Newington real estate and had our full trust throughout. Viewings were seamless with updates provided in real time through their tech savvy app. Ella is a gem with constant communication and Lauretta seals the deal in helping you convert from offer through to completion. We sold off market so the buyer pool was absolutely essential, LL crushed it with multiple viable options for us and clear recommendations throughout. Thank you very much!!

Sergii Getman

14 days ago

I recently sold my property through Location Location and wanted to leave a review for Lauretta specifically. The sale had some significant challenges along the way — not of the agency's making — and Lauretta was instrumental in pushing things over the line when it really mattered. She escalated directly with the relevant parties at a critical moment and got things moving when months of correspondence had failed to do so. Professional, proactive, and genuinely invested in getting the deal done. Would recommend.

Rohan Murdeshwar

6 days ago

We spent almost a year searching for a house and just wish we’d met the team at Location Location earlier in our journey. The London house-buying process teaches you, very early, to be suspicious of estate agents. But then Location Location aren’t regular estate agents and we had to unlearn everything. Peter, Lauretta, Ella and the rest of the team were fantastic. They were proactive, communicative, friendly and made the entire process stress-free. Navigating the London property market can be incredibly draining, but dealing with Peter, Lauretta and Ella was a breath of fresh air. They managed to strike the perfect balance between efficiency and a genuine, personal touch. We never felt like just another transaction; instead, we felt supported throughout the entire process.

Karly Oranin

11 days ago

Location Location were amazing in helping me sell my property in Stoke Newington- would absolutely recommend them. Very quickly I had an offer on my flat through Drew being super proactive with viewings. Lauretta was an absolute star supporting me through the sale process, going above and beyond to help me. Could not fault them. Thank you ✨

Emily Rose

21 days ago

I used Location Location to sell my flat. Overall, I was pleased with the service I received from them. The team were professional and responsive overall, although I did have to chase them at various points. My only criticism is that I felt the marketing process was slow at the beginning and I worried that the team weren't promoting my property enough. However, viewings did pick up and the property did sell, which did restore my trust in them as a team. I am glad I used Location Location and feel they were the best estate agent to instruct, as they seem to have a monopoly in the area and are a small independent team who were clear, proactive and professional. I would recommend them.

George Beresford-stooke

17 days ago

We recently sold a flat through Location Location and the process was extremely efficient and fairly head ache free which is unheard of in the real estate industry. Tim Kearney and Drew Elias-Christosomou kicked started the process for us in the best way possible. Later on Lauretta Caulfield helped us navigate the progress of the sale extremely diligently which led to a chain move happen in less than 3 months. Unheard of again. Huge kudos to the team at Location Location. Very kind and efficient all round. We would definitely use them again.

Maria Stavang

7 days ago

Only positive experiences with Location Location. Kristina in particular was so helpful and lovely throughout the 4 years we rented our property. Always responsive and quick to handle anything that came up. Would 100% recommend :)

Olivia Sawkins

4 days ago

Lauretta, Osh and team were extremely helpful and proactive helping us buy our first home. They were always on hand to help and made the whole process very smooth and swift. Also loved the extra touches of a bow on our door and a congratulations card. We would highly recommend them for anyone looking buy/ sell. Olivia & Dan

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We care about our residents just as much as we do our landlords. Making sure that you feel at home when renting, is at the top of our priority list. Register with us and experience the very best in service and advice.
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